Subtly inspired by industrial productions of the mid-20th century, The Sept Mai sports the fluid and slender lines typical of the Streamline Modern era.
Its Floating Case also draws on retro-futuristic aesthetics to offer an original design built in two distinct pieces—a visual allegory expressing the concept of freedom and the capture of time.
Our flagship model is in its Reykjavik version.
The Five Elements Theory. This philosophy is based on the ancient Eastern belief that everything in nature consists of certain elements. These five elements are said to be Earth (solid), Water (liquid), Fire (energy), Air (gas), and Space (vapor). The theory follows life cycles, such as birth, growth, change, decline, and death. There is no question of abstract philosophy here, nor of design in the physical state. To accept that freedom is also synonymous with simplicity. The Reykjavik Edition, discreet without falling into minimalism, uses these codes. Its subtle gradient of emerald green leads to the darker central disc, then immaculate white indexes, and pays homage to the striking contrasts offered by Iceland at every moment.