Project overview

The eyes are useless when the mind is blind

The designs that fascinate us have something in common: they cross eras, trends, and fashions. Objects, spaces, or buildings that meet these criteria have lines that fulfill their function requirements but not only. They can provide positive feelings. This is the heart of Neucarl design, starting with the sporty-chic timepieces from The Sept Mai series. Inspired by the post-modern architectural trend, this project aims to break with the classicism of the traditional watchmaking offer and propose an unusual conception of some elements.

The Sept Mai trailer

Design process

Make it simple but significant

At the heart of our approach, the extreme attention to detail, and the need to bring something different, without reinventing the wheel. Most of our time consists in interpreting certain codes of past industrial design, borrowing some provocative ideas from the future, and grasping in the moment some contemporary clues. No chance that you will come face to face with a similar watch.

Design cues

Assertive roots

Beyond trends, far from fast fashion, the unique aesthetic of The Sept Mai incorporates the desire to have a floating case, a symbol of openness and rediscovered freedom.


Sapphire crystal case back

The Sept Mai is driven by the Sellita SW215-1 hand-wound, which can be seen through the sapphire crystal.

Design cues

Retro-futuristic soul

A daring mix of classic design codes, subtle contemporary influences, and retro-futuristic takes.

Useful and Premium packaging

Your Neucarl timepiece comes in an elegant and sustainable box, paired with a high-quality leather pouch, designed to store and travel with your favorite watch


The Sept Mai series