Who We Are

We're a design-driven company that's passionate about creating unique watches.

Neucarl is a design company aspiring to become one of the most recognized and valued independent watch brands. We are driven by a passion for creating unique watches that inspire positive emotions through their designs. Our goal is to become one of the top luxury watch companies, emphasizing quality timepieces and customer experience.


Our values, beliefs, and convictions.



Keep our independence, whatever it takes, no matter what they say. Freedom has no price.



Take the time necessary to bring any idea to life. Rome was not built in a day, Neucarl’s watches either.



Seek excellence in all areas. The average is often sufficient but boring: you prefer to be totally in.



We never give up because we choose to struggle. Difficult roads often lead to beautiful destinations.



Always put long-term satisfaction ahead of short-term profit, for customers and for ourselves.



These are just watches. We won’t make the world a better place, just a little less ugly. 😉

Why we do that

Neucarl is a company built on the idea that enjoying your work and those around you is important. If not, what’s the point?

We created Neucarl in 2019 with this goal in mind: to have fun designing great watches and working with great people. We want you to feel good about wearing our products on your wrist because we know they will look just as awesome on anyone else’s arm out there.

Good design brings emotion.

We believe that a design should look and feel great. That’s why our philosophy places design at the heart of everything we do. Form indeed follows function, but because you are buying an emotional product for yourself or someone else in your life –you deserve to be delighted, not just with how it works on paper or what other people say about it. Good design brings emotion.

Authorized Dealers Program

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